HOW MOTO ID CAME TO BE

(MURRIETA, CA)  After his second serious racing accident, Brian Mankin knew it was time. When he witnessed a horrific crash in the desert, where paramedics were unable to identify the rider, Brian had seen enough of the risks of riding without an ICE ID (In Case of Emergency Identification).

Brian tried a bracelet-style ID, but it was hidden under his jersey and it pinched his wrist. Plus, it was another thing he had to remember to wear.

A generic sticker on the helmet or visor was a better idea, but he had already gone through a few of those. They tore, got dirty and lacked style. And there was no way he could remove the ID when he changed helmets..

There didn't seem to be anything ideally-suited for offroad riders. His wife Kris, also an avid rider and racer, felt the same way.

So, Brian and Kris decided to invent their own.

“I really wanted something that I could remove when I wanted, but that I could also just leave on and forget about.”

“Kris and I started figuring out how to actually make what we were envisioning. I have some manufacturing experience and Kris is great at tracking things down, so we made a good team.”

Multiple prototypes were created in search of a product that was compact, durable and still looked good on any helmet or goggle strap. “Brian and I just kept plowing ahead, taking it one step at a time. We tweaked our first samples a few more times and finally got what we were looking for.”

How this husband and wife
team came up with a better
solution for offroad riders
of all kinds.

Moto ID Founders Brian and Kris Mankin, explain the genesis of their ICE ID Card during this video interview.

You’ll also see the actual crash that Brian managed to walk away from. A fellow rider was wearing a helmet cam when it all happened.

ONE VISION FULFILLED AND ONE JUST BEGAN..

Seeing their hard work in action on other riders' helmets has special meaning for Brian
and Kris. They are both committed to improving the safety of our offroad sport.

With a simple act of preparedness, more riders using an ICE ID will have a real impact on the awareness of our dirt-lovin' community.

Kris sums up why they did it: “We plan to still be riding when our son and daughter are old enough, if they get the bug like Mom and Dad did. Of course I want them to be safe. But I want them to know that we're being safe, too.”

       – From an interview conducted in May, 2010.